experience design

Reinventing Rituals – A Conversation with Zalando’s Adam Cochrane

Reinventing Rituals – A Conversation with Zalando’s Adam Cochrane

In this Talent Tales episode, talent.imperative Founder Nicole Dessain had the honor to interview Adam Cochrane, a Senior Product Designer at Zalando in Berlin, Germany.

Adam’s superpower is “thinking in a service mindset” and bringing people together over the customer journey.

Adam’s interest in ritual design stems from his religious upbringing in Australia where he learned how powerful rituals can be in bringing people together and uniting them around a shared vision.

Scaling Capability – A Conversation with IBM’s Damon Deaner

Scaling Capability – A Conversation with IBM’s Damon Deaner

In this Talent Tales episode, talent.imperative Founder Nicole Dessain had the honor to interview Damon Deaner, the Director of Employee Experience & Design at IBM.

Damon’s superpower is blending design and technology. He now applies his superpower by using design and tech to enable people experience.

Damon started his journey in design thinking in 2012 when IBM announced that they would bring design back and build a culture of design thinking. Damon joined the newly formed design organization and helped bring developers, engineers, and designers together to use design thinking. From there, he ended up leading all design talent at IBM and conducted several employee lifecycle projects. That caught the attention of the CHRO and eventually Damon was asked to join the HR team to build an employee experience practice.

Blueprinting Service – A Conversation with Intel’s Shira Ben Cohen

Blueprinting Service – A Conversation with Intel’s Shira Ben Cohen

In this Talent Tales episode, talent.imperative Founder Nicole Dessain had the honor to interview Shira Ben Cohen, Global Experience Designer at Intel.

Shira’s creative superpower is service blueprinting. A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey.

Shira is not only spearheading experience design at Intel, she also writes and speaks about it externally and has built a local community of service designers in Tel Aviv.